Iphone Essay

Ten years after the introduction of Apple's iPhone, and the broader category of smartphones, it's worth stepping back to see what we have learned. As with most major technological innovations, it's brought a number of collateral surprises about the rest of our world.

First, we've learned that, even in this age of bits and bytes, materials innovation still matters. The iPhone is behind the scenes a triumph of mining science, with a wide variety of raw materials and about 34 billion kilograms (75 billion pounds) of mined rock as an input to date, as discussed by Brian Merchant in his new and excellent book "The One Device: The Secret History of the iPhone." A single iPhone has behind it the production of 34 kilos of gold ore, with 20.5 grams (0.72 ounces) of cyanide used to extract the most valuable parts of the gold.

Especially impressive as a material is the smooth touch-screen, and the user's ability to make things happen by sliding, swiping, zooming and pinching it -- the "multitouch" function. That advance relied upon particular materials, as the screen is chemically strengthened, made scrape-resistant and embedded with sensitive sensors. Multitouch wasn't new, but Apple understood how to build it into a highly useful product.

I am notoriously bad with gadgets, and even my microwave oven confuses me. But I more or less figured out all the essential operations of an iPhone the very first day I got it. Without an instruction manual. Wasn't it bold of Apple to sell it that way?

The iPhone also shows that China is a major innovator and has been for some time. Don't be fooled by the common take that the U.S. did all the creative design and concept work, and the factories of southern China simply perform assembly and lay on the finishing touches. The iPhone is possible only because China brought speed and scale to the production process in an unprecedented way. One of its innovations was building a technological and labor-market ecosystem where so many talented and hardworking engineers can be hired so quickly. If you don't think that's a major and novel accomplishment, try doing it in some other country.

For me, the most depressing lesson of the iPhone is that most people don't care about the quality of their cultural inputs as much as I used to think. They do, however, care greatly about sharing culture with their friends (and strangers), and they value the convenience of consuming their culture, arguably to the point of addiction.

A few decades ago, who would have thought that the world's major technological innovation would lower the average sound quality of the music people listen to? Yet that has been the result of smartphones, and plenty of listeners don't even use earbuds. People don't seem to mind the quality, because their phones make listening to music much more convenient. You can also share music more easily with friends, say by building a Spotify list or putting a song on your Facebook page.

How about watching a movie on a small (or, some would say, tiny) iPhone screen? A whole generation seems to think that's fine, or maybe preferable. And to think I used to complain that even a large television couldn't do justice to the works of such magisterial directors as Ingmar Bergman, Andrei Tarkovsky and Francis Ford Coppola. That now sounds like the rantings of an out of touch, bitter old man.

And so many people read not only best-sellers but also literary classics on their iPhone screens, perhaps while riding the subway. No matter how you use your iPhone, waiting around just isn't that bad any more.

The day the iPhone came out, June 29, 2007, I boasted to my wife that it would be one of the most important cultural events of our lifetimes, maybe the most important. I compared my purchase of one, which I wanted to justify, to going to see a "Don Giovanni" premiere in 1787. Perhaps I was right in my broader assessment, but I hadn't realized that so many users would opt for a rather extreme bundle of convenience, sharing abilities and product quality degradations.

Finally, names can be deceiving. The iPhone isn't fundamentally a phone, even though Steve Jobs himself thought that phone service was the killer app for the product. Instead, it's an all-purpose communications device, music player, recorder, camera, map, adviser, software distributor and dating-enabler rolled into one. When Siri gets better it will be a companion too. As iPhones and other smartphones became more widespread, the number of phone calls I received declined. No other device has done more to make the phone less necessary. I'll get your text or email right away.

Maybe that's what I like about it most of all.


• Cowen is a professor of economics at George Mason University and writes for the blog Marginal Revolution. His books include "The Complacent Class: The Self-Defeating Quest for the American Dream."

Show More

iPhone 6

Apple working on 4.7-and-5.7-inch iPhones for 2014
Reuters cites ‘four people with knowledge of the matter’ and as well as claiming the larger display models under consideration they also point to cheaper variants being considered too. Again, we have heard whispers of a budget iPhone for a very long time.
Apple is said to be considering such products for the usually cited reason: Samsung. The report suggests Apple is starting to think it needs a broader product portfolio to compete with the Samsung.
Apple’s thoughts on the subject are said to include the idea of introducing both 4.7-inch and 5.7-inch iPhone variants in 2014. Asian supply networks claim suppliers have been approached by Apple on the subject of larger…show more content…

That said, Apple is rumoured to be in talks about producing a suitably larger iPhone for release sometime in 2014. Reuters says this handset will be the iPhone 6.
Apple’s next flagship, the iPhone 5S, is expected to carry much the same design as 2012’s iPhone 5. It’ll keep the same 4-inch display and premium chassis but see some of the internal specs and hardware updated. iPhone 6 - Hardware
The most recent, and arguably most prominent rumour surrounding the iPhone 6 points to the idea that it’ll feature a next-gen Apple A7 processor, which may or may not, be a quad-core model. The story goes that Apple is soon to begin work on the 20 nanometre A7 chip with the help of TSMC, but that it won’t be ready for production until the first quarter of 2014.
In the meantime we’ll be treated to an iPhone 5S on an A6 chip, or possibly an A6X.
This does sit with some rumours which say the iPhone 5S will land in June or July, though equally similar rumours claim the model which arrives this summer will be the iPhone 6, which in turn would imply it’ll be the one toting the A6 or A6x chip.
Other reports say Apple has been in talks with Intel over a possible manufacturing deal. It’s not clear whether Intel would simply fabricate Apple’s ARM-based designs or if it would create a completely new Intel-based chipset for the iPhone 6.
Apple’s iPhone 6 was also name-dropped in reports about next-generation hardware carrying new 5G Wi-Fi and Bluetooth chips,

One thought on “Iphone Essay

Leave a Reply

Your email address will not be published. Required fields are marked *